Promote Your Brand with Creative Exhibition Stand Design

From the time when brands used to put an advertisement in the newspaper to an era where brands market their products and services in real time such as in trade shows and exhibitions, we have travelled a long way.

Stall Branding

Creative Exhibition Stand Design

Conceptualizing exhibition stand design is far more complicated than you may anticipate. When you nail the basics appropriately, an exhibition stall can go a long way, leveraging your brand value. Evidently, exhibitions have made their way into the marketing mix in a new attire in the digitized age. With too many visual elements, including background colors, fonts, typography and your products competing for attention in exhibition stalls, chances are high to end up in a cluttered mix. Therefore, your booth design should be simplistic, while resonating your brand image and appealing to potential customers at the same time.

Here, you will come across certain exhibition stall design guidelines, that can deliver a unique personality to your brand.

Visitors often make up their minds regarding whether to visit the stall in a few seconds. Unless your  stall design turns out to be compelling, it will fail to attract customers.

Evidently, you can realize that an exhibition stall design involves audio-visual technology, sign age, graphics and much more. Creating a stalls design is a holistic process that requires a deep insight into branding, customer relations and the overall impact you want to create. For a comprehensive assistance for exhibition stall design in Sri Lanka, simply approach us with your aspirations.

The success of the event largely depends on how you use space in exhibition stalls. It is important to allocate the right floor space, and even height in your stalls to create the desired impact. The reputed exhibition stall designers recommend their clients to go for the right size of stall, depending on the location of these events. The exhibition stall design also depends on the nature of your business and activities likely to take place in the stall.

The message in your stall needs to be appropriate, it has a direct influence in the thought process of your customers. You may incorporate artwork and graphics in the stall design. All these elements combine to shape the overall looks of the stall. You must realize, that the role of messaging is crucial in the process. It is wise to collaborate with one of the leading exhibition stall designers for a professional support.

Typography complements messaging in a stalls design. It helps to get your message across to the audience helping you to get connected to them. Try to keep the signage simple as difficult fonts will lead to complications. The audience may not read them at all if they are complex. Besides, the selection of typography must be such that they can be read from a distance. Seek professional support for exhibition stall for a successful branding.

The audio-visual elements, including sound effects and corporate videos can have a profound influence on the exhibition. Therefore, while conceptualizing the exhibition stall design in Sri Lanka, it is important to decide what audio-visual elements you should use during the event. The reputed exhibition stall designing experts provides relevant advice to their clients regarding the selection of these elements. However, you should note that these elements should complement the design of your stall.

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